Online course platform for the creative economy

Ideatina is an online course platform focused on crafts, art and creative trades, with a broad content offering across areas like modeling, pastry, fashion and decoration. Catalog growth and category diversity required a clear, scalable and conversion-oriented browsing experience, allowing users to discover, explore and purchase courses easily.

We designed and developed a web platform optimized for exploring and selling digital courses, centered on user experience and conversion. The solution supports scalable category and subcategory navigation, dynamic filters and sorting, optimized catalog visualization with a focus on visual content, pricing, discounts and promotion management, and an architecture prepared for hybrid models such as individual purchases and subscriptions. We prioritized a clear, accessible interface aligned with the visual and creative nature of the content.